From the 10 tips I have found that are key in innovation there seems to be a variety of how a company can work in a way that it can gain competitive advantage.
I believe the encouragement of creativity is very important as this is where an idea will start and then develop. A leader who willl try increase the creativity of their staff may increase the good ideas that they come up with, potentially into a product or service that attracts a customer.
When I think of the word innovation I now think change. As to me it is a step in which you use facilities, resources and knowledge to try develop or produce an idea that customers will like. My blogs have talked many successful companies that have continually changed their products and services. As the world is becoming a more technically advanced companies will need to continue to develop their ideas, potentially faster and faster to attract customers as customer needs and wants will go on changing all the time. A company that wants to succeed will stay focussed on innovation and battle with competitors to continue to increase sales.
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