McDonald's - Globally

The challenge that Global companies have is being innovative enough to use tried and tested products in different countries and cultures. Therefore even with a company that has standard products that it sells in a different country the products can also differ so that they would sell better in one particular country than another.


McDonald's is a Golbalised company that trades in 123 countries around the world, all countries have different foods that they prefer. McDonald's have added additional products to the menus in some countries to suit the local people and culture.


 Religion can be a possible factor that changes menus to attract the local people. "Hindus make up to 80 percent of Indians, killing cows and eating beef is against religious rules". Therefore in India there is no beef burgers on the menu, instead McDonald's include a variety of vegetarian options such as "McVeggie". 

"Hungary has the lowest cost of living and therefore has the cheapest Big Mac"  (Schnaubelt, 2002) McDonald's even change the price of products to suit the country, depending on economic wealth. This is innovative as they know if they put it at a similar price to a wealthier country less people may be able to afford it.




References

Madison, J. (2009, July 9). Mcdonalds menu items from around the world. Retrieved 1 15, 2012, from Food network humour: http://foodnetworkhumor.com/2009/07/mcdonalds-menu-items-from-around-the-world-40-pics/

Nasr, S. (n.d.). 10 Unusual Items from McDonald's international Menu. Retrieved 1 15, 2012, from How stuff works: http://money.howstuffworks.com/10-items-from-mcdonalds-international-menu5.htm

Schnaubelt, C. (2002, July). Global Arches: A Cultural Look at McDonald’s. Retrieved January 15, 2012, from murphylibrary.uwlax.edu: http://murphylibrary.uwlax.edu/digital/jur/2002/schnaubelt.pdf

(Nasr, 2011)