(Isabel Isidro) Managing Editor of Startbucks said "Starbucks is one of the most successful and admired companies today. It has grown from a single coffee shop in Seattle 33 years ago to a $4.1 billion international company. From tasty beverages to proprietary whole bean coffee blends to strategic relationships, small businesses have so much to learn from Starbucks."
Starbucks are another company that represent a lifestyle with their products. They use words to entice their customers and produce an experience that customers are willing to pay money for rather than make a simple coffee at home
The experience they are selling is almost giving escapism from real life for those few minutes that they are in the coffee shop with their chose drink. As Starbucks is a high end coffee shop the target market they go for are people that have possibily come from work and want a relaxing escape ftom their busy office. Is a very innovative idea to make people feel they need this product to help relax and would happily come back for it another day. Starbucks have built a lifestyle brand and have loyal customers to this brand.
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