Tip 1. Keep Innovating

So successful companies are those who keep innovating, this is interesting.  Apple is a good example of this as they have developed their products for the needs of customers and kept innovating by making new products that seem different and still have the needs for the customer. By constantly researching what their customers want they bring out new products that have become successful.

Starting with the Mac that has now developed to more luxury goods such as the Ipad.. As the need for  portable computers has greatened Apple have developed their older products and been innovative to become successful with new products. Research to support this is a good way of successful innovation is Everette Rodgers 1983 “the innovation process is timeless” Companies have to keep innovating as if they stop the products they originally sell may not be the need of customers and target market anymore.

Apple Overtakes Exxon as Most Valuable U.S. Company

"Apple Inc. recently became the most valuable company in the United States, surpassing oil giant Exxon Mobile Corp." 

The success of Apple is rising every day as they focus on the needs of the customers and develop their technoloy to be a big competitor. As their new and unique products sell they are not only selling a product but a life style. When someone is seen with an Ipod, Mac laptop etc they are sterotyped with a certain lifestyle as it is a luxury and is quite expensive. People feel they need to it have this lifestyle that other people have. 

References
  
August 12, 2011, Finacing Wealth

http://www.financingwealth.com/2011/08/12/apple-overtakes-exxon-as-most-valuable-u-s-company/