What is Innovation? That's a very good question. It sounds like it should be
about coming up with something new. We can all innovate, but my blog's going
to be about company's that innovate better than anyone else. "the smart companies will keep innovating and the wannabes will stop" (Mckwown, 2008)
about coming up with something new. We can all innovate, but my blog's going
to be about company's that innovate better than anyone else. "the smart companies will keep innovating and the wannabes will stop" (Mckwown, 2008)
"Innovating can be described as change, taking risks, being inventive..."
I'm expecting to find great innovation examples of products, process and strategy at
company's such as Apple, McDonald's, BMW, Shell, Tescos - names that have
national and worldwide fame. But I suspect I might find some unexpected
examples too.
company's such as Apple, McDonald's, BMW, Shell, Tescos - names that have
national and worldwide fame. But I suspect I might find some unexpected
examples too.
References
Mckeown, M. (2008). The truth about innovation. Prentice Hall; 1 edition.
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